Harrow Coffee Roasters
A wholesale roaster with a new retail counter, and two logos that disagreed with each other.
- Sector
- Coffee roaster and cafe
- Year
- 2024
- What we made
- Brand identity/Bag and label system/Website design/Menu boards
Harrow
Roasted in small batches
The problem
Harrow had been roasting for wholesale accounts for six years, then opened a counter on the high street. The wholesale bags said one thing, the shopfront said another, and the website was a single page that had not been touched since the second grinder arrived. Regulars knew the coffee. Nobody else could tell the two businesses apart.
The approach
We started with the bag, because that is the piece that travels. One wordmark, one grid, and a color band per origin so a shelf of Harrow reads as a set from across a room. The website reuses the same grid: a short story, a live list of what is on the hopper this week, and a wholesale inquiry form that lands in the roastery inbox instead of a shared mailbox nobody checks.
The outcome
The counter and the wholesale side now look like one company. Staff can print a new origin label in ten minutes without calling us, and the wholesale form gives the roaster the volumes and delivery day up front, so the first reply is a quote rather than a question.
What changed
Sample figures for the template. Put your own numbers here, or delete the block. Never publish a figure you cannot show a client where it came from.
Sample figure
+38%
wholesale inquiries, first 90 days
Sample figure
10 min
to publish a new origin label
Sample figure
1
brand instead of two
From the studio
Work in progress.
HCR
Origin band / 250g
Why panels, not screenshots
The concept blocks above are drawn in plain CSS from the type and color system, so this template never shows a logo that belongs to somebody else. Replace them with photographs or screens of your own work when you make the site yours.
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